Saturday, December 19, 2009

Apple vs. Sony: A Tale of Two Marketing Campaigns

 
 

Sent to you by Joe via Google Reader:

 
 

via The Corner Office by Steve Tobak on 12/11/09

There's no business discipline that inspires more polarized views or confusion than marketing. That's because great marketing is rare, bad marketing is common, and it's sometimes hard to tell the difference. When you bet the company on a marketing campaign, you're taking a huge risk.


 
 

Things you can do from here:

 
 

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