Tuesday, October 5, 2010

101 Free Alternatives to Commonly Used Paid Software

 
 

Sent to you by Joe via Google Reader:

 
 

via The Best Article Every day by bspcn on 9/30/10

Written by Sean M

If you're running a business, then one of the highest costs you may be faced with is equipping your IT systems with the relevant software.

However, over the past few years, independent programmers and companies alike have developed free software that have come to replace their more expensive, well-known counterparts. Below are 101 free alternatives tocommonly used paid software that could help save you or your business a lot of money.

Operating Systems

Ubuntu (as an alternative to Windows)

Based on the Debian GNU/Linux distribution, Ubuntu is an open source operating system named after the South African principle that means "humanity towards users". The OS has received heavy praise for its ease of installation and usage.

Fedora (as an alternative to Windows)

Like Ubuntu, Fedora is a Linux based operating system that is built around an open source community.

Red Hat Enterprise Linux (as an alternative to Windows)

Another Linux based operating system, Red Hat is an open source operating system that gives users unprecedented levels of operational flexibility.

Haiku (as an alternative to Windows)

Haiku is a new open-source operating system that specifically targets personal computing. Inspired by the Be Operating System, Haiku aims to become a fast, efficient, simple to use, easy to learn and yet very powerful system for computer users of all levels.

Email/Communications

Thunderbird (as an alternative to Outlook Express)

A cross-platform email system that allows users to bring together all their electronic correspondence as well as any news feeds.

Google Mail (as an alternative to Outlook Express)

An easy-to-use email system that has rapidly grown over the past few years to become as popular as MSN's Hotmail. The system can also be used with Google's other accounts.

XChat (as an alternative to MIRC)

XChat is an IRC chat program for both Linux and Windows. It allows you to join multiple IRC channels (chat rooms) at the same time, talk publicly, private one-on-one conversations etc. Even file transfers are possible.

Project Management / Organisation Tools

Mindmeister (as an alternative to Microsoft Visio)

An online mind mapping application, Mindmeister allows for real-time brainstorming sessions to be conducted all over the world with users able to share ideas and thoughts instantly.

Sync.in (as an alternative to Project Place)

In order for staff to collaborate in real-time on any potential project, Sync.in allows for multiple people to edit text with efficiency.

ClientSpot (as an alternative to Project Place)

Allows users to share and tracks tasks as well as other project files. Ideal for virtual professionals and small businesses.

37signals Basecamp (as an alternative to Project Place)

Tackling project management from a different angle, Basecamp allows people from around the world to come together to share ideas and discuss projects online. It is arguably the most popular project collaboration tool on the web today.

24SevenOffice (as an alternative to Project Place)

An ajax-based ERP/CRM-solution that includes a project management module.

DeskAway (as an alternative to Project Place)

Project and task software ideal for small creative firms, looking to allow its staff to create, manage and track projects from one source.

Free Mind (as an alternative to Mind Jet)

FreeMind gives you the flexibility to organize thoughts on a page as they connect to each other and to the larger picture.

Dia (as an alternative to Microsoft Visio)

Dia is inspired by the commercial Windows program 'Visio', though more geared towards informal diagrams for casual use. It allows you to sketch your favorite structured diagrams.

Office Programs

Google Docs (as an alternative to Microsoft Office)

Google Docs has most of the programs that Microsoft Office has, such as word processing, spreadsheets and calendars, and not only is it free, but it can be accessed anywhere thanks to cloud computing.

Docs.com (as an alternative to Microsoft Office)

Docs.com is a Facebook and Microsoft collaboration, which allows users to create and share documents across Facebook.

OpenOffice (as an alternative to Microsoft Office)

As an open source office suite, Open Office allows for the utilisation of the best office programs online such as word processing, spreadsheets, presentations, graphics and databases. User contributions can be made to the project, which means that it is constantly growing and evolving.

Think Free (as an alternative to Microsoft Office)

ThinkFree Office includes a word processor, spreadsheet and presentation program. ThinkFree is compatible with Microsoft's Office formats and has a low learning curve for users of Microsoft's products who want to switch over.

To Do/Task Management Software

Evernote (as an alternative to Orbisoft)

Working on computers, phones and other handheld devices, Evernote allows for quick and easy memos/notes, and updates all your devices accordingly.

WikiPad 1.8 (as an alternative to Orbisoft)

Part of Wiki's ever-growing range of applications, WikiPad is a fast way to cross link information using WikiWords, a standalone notepad application. Any ideas or memos you need to remember can be added for easy access and management.

Remember the Milk (as an alternative to Orbisoft)

A useful task manager, Remember the Milk sends you reminders, connects with your Google Calendar, receives email and SMS, and is also accessible from your phone.

Toodledo (as an alternative to Hub List)

A useful task manager, Toodledo has grown so popular it is now even available on iPhone's,  which means that users can quickly and easily add 'to do' tasks on the go.

Google Calendar (as an alternative to Outlook Express)

Part of Google's cloud service, Google Calendar allows you to easily keep track of your appointments and meetings wherever you are.

Anti-virus/Security

Avast! (as an alternative to Norton Antivirus)

This free anti-virus and anti-spyware software is constantly updating itself with new protocols to ensure your computer is safe from the latest threats.

AVG Anti-Virus Free Edition (as an alternative to Norton Antivirus)

A popular download, AVG Free enables users to download a basic form of anti-virus and antis-pyware protection on their computers, including a LinkScanner for online malware.

TOR (as an alternative to Norton Antivirus)

If you are wary of network threats, then TOR is for you. A free software program that defends computer against hacks after confidential and private details.

Spybot Search and Destroy (as an alternative to Norton Antivirus)

If you think your system has spyware on it, instead of buying expensive software, Spybot searches the whole of your computer, or just a specific section, to identify, quarantine and delete it.

Microsoft Security Essentials (as an alternative to Norton Antivirus)

Provided free by Microsoft, Security Essentials gives your computer real-time protection against malicious software such as viruses and spyware.

Lastpass (as an alternative to Password Manager)

LastPass is an online password manager that protects your system from malware as well as securing data on your computer.

KeePass (as an alternative to Password Manager)

An open source password manager that allows you to keep track of your assorted passwords in a secure database, which is locked with a master key or key file.

TrueCrypt (as an alternative to Symantec)

An easy to use security protocol that encrypts any software you may use on Windows, Mac OS X or Linux.

Website and Application Building

WordPress (as an alternative to Expression Engine)

Why use an expensive CMS or website builder when WordPress allows for the creation of stylish, easy to use sites? WordPress has grown to become one of the most popular website builders on the Internet.

Bloodshed Dev C++ (as an alternative to SlickEdit)

A fully integrated development environment for the C/C++ programming language, utilising Mingw port of GCC (GNU Compiler Collection) as its compiler.

Anjuta (as an alternative to SlickEdit)

Another integrated development environment for or C and C++ on GNU/Linux with a number of advanced programming facilities including project management.

Notepad++ (as an alternative to DreamWeaver)

This free source code editor runs on Windows, and claims to reduce emissions due to optimizing many routines in its program.

Eclipse PHP (as an alternative to Zend Studio)

The PDT project provides a PHP Development Tools framework for the Eclipse platform. This project encompasses all development components necessary to develop PHP and facilitate extensibility.

Quanta Plus (as an alternative to DreamWeaver)

A web integrated development environment for or HTML, XHTML, CSS, PHP, XML and any other XML-based language.

Aptana (as an alternative to DreamWeaver)

A complete web development environment, Aptana Studio combines authoring tools with a series of online hosting services.

NetBeans (as an alternative to DreamWeaver)

An open source integrated development environment for software engineers that allows for the creation of professional desktop, web and mobile applications with the Java language, C/C++, and even dynamic languages such as PHP, JavaScript, Groovy, and Ruby.

Graphics/Photo Editing

Pixlr Editor (as an alternative to Adobe Photoshop)

Pixlr Editor is a free online photo editor with a professional touch. Fix, adjust and filter your images. Manage your images in your browser.

Photoscape (as an alternative to Adobe Photoshop)

Rather than spend a lot of money on Photoshop and other Adobe products, Photoscape is a free alternative that allows you to easily edit photos or images.

GIMP (as an alternative to Adobe Photoshop)

Also known as the GNU Image Manipulation Program, GIMP allows for easy image composition, retouching and photo authoring. It also works on all operating systems.

Mockingbird (as an alternative to Omnigraffle)

Like Omnigraffle, Mockingbird allows you to create and share mock-ups of a website or an application for colleagues and clients.

Paint.net (as an alternative to Adobe Photoshop)

Although it only runs on Windows, Paint.net is a solid piece of software for free image and photo editing.

Inkscape (as an alternative to Adobe Illustrator)

An open source graphics editor that is similar to Illustrator and CorelDraw. The program allows for the creation of standard Scalable Vector Graphics.

Google Sketchup (as an alternative to 3DMax)

Something different from the usual photo-editing software, Google Sketchup is a 3D modeling software that allows for the creation of online 3D designs for free.

Blender (as an alternative to 3DMax)

An open source 3D content creation suite that works on all major operating systems, Blender can be utilized for modeling, texturing and UV unwrapping.

Media Programs

Boxee (Alternative to Cable TV)

Boxee is the best way to watch movies, TV shows and clips from the Internet on your TV. You can navigate Boxee from your couch, you can use an Apple Remote or one of several PC-remotes available (or even your iPhone).

YouTube Movies (Alternative to Netflix)

An internet phenomen that has grown to incorporate videos of every type, be they home videos, TV shows or full length movies. Ideal for saving money on movie rentals.

Reddit Documentaries (Alternative to Netflix)

Another money-saving tip if you want to watch online documentaries, Reddit's Documentary subreddit is the place to go for crowd sourced recommendations and links to interesting online videos.

BBC iPlayer (Alternative to UK TV Licence)

If you wish to watch the best of BBC programming on TV, you will need a licence unless you want to incur a hefty fine. However, iPlayer allows you to stream the latest shows online for a week after their release, giving you seven days of the latest must-see TV programmes (and even movies).

Audio and Video

VLC (as an alternative to Quicktime Pro)

A player that is capable of playing almost every file and media codec, the VLC player means that you don't have to open and close different programs to run DVDs, VCDs, CDs, web streams and other forms of media.

The KMPlayer (as an alternative to Quicktime Pro)

A media player that plays most types of media formats such as VCD, DVD, AVI, MKV, Ogg Theora, OGM, 3GP, MOV, WMV and RealMedia.

Winamp (as an alternative to Quicktime Pro)

A well-established media player, Winamp is beloved by many for its ability to play all sorts of video files and its compact size.

CinePaint (as an alternatve to Adobe Premier Pro)

First created as part of the GIMP project, CinePaint has grown to become an application used by the movie-making community. The application allows for professional graphical editing with support for up to 32-bit colours.

Avidemux (as an alternative to Adobe Premier Pro)

A free video editor that allows for simple cutting of footage and its encoding. The program supports multiple file types including AVI, DVD and MPEG files.

Cinelerra 4.0 (as an alternative to Adobe Premier Pro)

An advanced piece of technology that allows for in-depth video editing including compositing. Compatible with most forms of graphic cards, Cinelerra is one of the most professional open source video editing applications available.

Audacity (as an alternative to Code It Wave Editor)

Audacity allows for easy recording and editing of sound files, as well as the conversion of tapes and other media formats.

Pencil (as an alternative to Pixar Renderman)

If you're a budding animator, this application is for you. Allowing for the easy creation of four types of layers including graphics, bitmap, camera and sound. Each can be manipulated and removed easily to make silky smooth animations.

Camstudio (as an alternative to AllCapture)

Able to record all screen and audio activity on your computer, CamStudio is an excellent tool to create video files in order to show program or application demonstrations.

Plex (as an alternative to Xbox Media Centre)

If you wish to play your media content on your home theater system as opposed to your Mac, Plex allows you to do so immediately, playing audio, video and photo formats.

Music

Spotify (as an alternative to iTunes)

Rapidly becoming one of the world's most popular music services, Spotify allows you to access millions of songs for free, but at the price of the occasional advert.

Last.fm (as an alternative to iTunes)

Dubbed "the world's largest online music catalogue', Last.FM provides music videos, radio stations and anything else you could possibly want to listen to.

Grooveshark (as an alternative to iTunes)

Available all over the world, Grooveshark is a free music streaming service that allows users to create playlists and search through millions of songs.

MuseScore 0.9.5 (as an alternative to Sibelius 6)

A fully integrated music scorewriter and editor for Linux, Microsoft Windows and Mac that boasts an unlimited number of staves, up to four voices per staff and easy note entry with mouse, keyboard or MIDI.

Online Storage

Dropbox (as an alternative to Nirvanix)

An easy and efficient way to store, share and sync your files, Dropbox is a cloud service that allows users to access their files anywhere in the world.

37signals Backpack (as an alternative to Nirvanix)

Designed by 37signals, Backpack is a simple business intranet that allows for teams to easily store and retrieve any files or documents they may need. It was declared 'Editor's and Reader's Choice' by BusinessWeek.

SpiderOak (as an alternative to Norton Online Backup)

An easy and secure free online backup system that allows instant access, sharing and syncing.

CloneZilla (as an alternative to Norton Backup)

An open source solution to backing up your computer should it be corrupted by a virus or other forms of malware. CloneZilla can be used on a single or multiple computers to make sure all your information is backed up securely.

Flickr (as an alternative to PhotoShelter)

Used by companies all over the world to showcase their infographics and images, Flickr is also used my amateur photographers to display their work. Can also be used to source imagery, provided that the author gives the relevant permissions.

Picassa (as an alternative to Photoshelter)

Google's photo sharing application, Picassa allows users to easily share photos with family and friends.

Microsoft Skydrive (as an alternative to Nirvanix)

SkyDrive is Microsoft's cloud computing system that allows users to upload files to their profiles and access them anywhere over the internet.

Tools/Utilities

Foxit Reader (as an alternative to Nitro PDF)

Foxit is a free PDF document reader that is an alternative to more expensive PDF readers. Easy to use and fast, Foxit is an essential Windows file reader.

FileZilla (as an alternative to CuteFTP)

This free FTP solution – which consists of FileZilla Client and FileZilla Server – is available on Windows, Linux and the Mac OS X.

Sumatra PDF (as an alternative to Nitro PDF)

A simplistic and easy to use open-source PDF viewer, Sumatra is small, fast and designed for portable use.

Defraggler (as an alternative to Windows System Tools)

Like Window's Defragging Tool, Defraggler allows you to compress your hard-drive, however it also allows you to defrag the files you want, as opposed to your whole drive.

Brasero (as an alternative to Nero)

For the Gnome Desktop, Brasero allows users to burn CDs and DVDs easily.

Imgburn (as an alternative to Nero)

An application that allows users to burn information to any CD/DVD/Blu Ray and HD DVD easily and efficiently. Not only does it burn  information, it reads and verifies it as well.

InfraRecorder (as an alternative to Nero)

A free CD/DVD burning tool for Windows, that is easy to use and is able to be integrated with Windows Explorer.

CDBurnerXP (as an alternative to Nero)

A free application that allows you to burn any CDs or DVDs you wish, as well as the creation of ISOs.

Recuva (as an alternative to RecoverMyFiles.com)

Ever deleted a file by accident? If so then Recuva could be the solution to your problem. The program is designed to 'undelete' and 'unerase' any file that might have been accidently removed.

OpenVPN (as an alternative to Barracuda SSL VPN)

An open source piece of software that implements virtual private network (VPN) solutions in point-to-point connections.

7-zip (as an alternative to WinZip)

Like WinZip, 7-zip allows for the compressing of files, but unlike WinZip 7-zip can unpack 7z, ZIP, GZIP, BZIP2 and TAR files.

WinRAR (as an alternative to WinZip)

A powerful compressing tool that allows for easy backup and file storage.

CCleaner (as an alternative to Windows Cleanup)

Like ScanDisc on Windows, CCleaner is a system optimization and cleaning program that removes unused files on a system, clearing up hard disk space. It can also erase your Internet browsing history.

Accounting/Bookkeeping

Invoice Bubble (as an alternative to Kashflow)

Instead of having numerous invoice documents on your computer, Invoice Bubble allows you to create and store web based invoices, and send them immediately to clients.

Microsoft Office Accounting Express 2009 (as an alternative to Kashflow)

Surprisingly free considering it's from Microsoft, the Account Express allows small businesses to easily manage their finances by creating invoices and keeping track of sales and refunds.

Paymo (as an alternative to Kashflow)

A free and effective way to keep track of how time is allocated to clients and projects. Also allows for the creation of invoices.

PostBooks (as an alternative to Kashflow)

This open source piece of software allows businesses to fully integrate their accounting at a lower cost. PostBooks features an accounting model with a powerful real-time general ledger, that can be defined with an unlimited number of accounting periods within the fiscal year.

Mint.com (as an alternative to Xero)

By creating an account on Mint.com, you can easily manage all of your personal financial transactions, be it loans, credit cards, savings or investments.

Education

Khan Academy (as an alternative to University)

Khan University is a not-for-profit website that provides education to anyone who needs it wherever they may be. An open source project, the Khan Acadmey, created by Salman Khan, is leading the way for other free classrooms around the world.

iTunes U (as an alternative to University)

Not everyone goes to go to university, but iTunes U allows users to sample some of the best lectures from around the world, including global institutes such as MIT and Standford. The system allows people to download lectures and lessons straight to their iPod or iPhone, so they can listen to them whenever they wish.

Moodle 1.9 (as an alternative to Blackboard Learning System)

An easy-to-use application that lets people create online learning communities, allowing a teacher to potentially reach thousands of students. Moodle also customises online learning by allowing teachers to create modules for pupils all over the world.

Octave 3.0 (as an alternative to MathWorks MATLAB 7.6)

An easy-to-use software that allows students to do numerical computation easily and efficiently. Used worldwide in commercial and traching applications, Octave allows users to do arithmetic using complex interger-valued matrices.

Sakai 2.5 (as an alternative to Blackboard Learning System)

Like Blackboard, Sakai is an open source learning system that allows for collaboration and learning within education communities. However what makes Sakai different from most free education applications, is that many academic institutions have aided in its development.

Sage Math (as an alternative to MathWorks MATLAB 7.6)

Open source mathematics software for advanced theory such as cryptography, algebra and advanced algebra. Sage provides access to other free software applications, such as Octave, for optimum efficiency. The program can be run from a web browser on any operating system.

Gaming

Flight Gear (as an alternative to Microsoft Flight Similutor)

Gaming is a big part of the digital world, but if many games are out of your price range, then there are a few cheaper options. Flight Gear, for example, is a free open source flight simulator project that can be played on any major operating system.

0 A.D (as an alternative to Age of Empires)

A historical real-time strategy open source project, published by Wildfire Games, that allows the user to build and manage their own ancient world and see it, potentially, grow into an empire.

OpenTTD (as an alternative to Transport Tycoon Deluxe)

OpenTTD is an open source clone of the Microprose game "Transport Tycoon Deluxe", a popular game originally made by Chris Sawyer. It attempts to mimic the original game as closely as possible whilst also extending it with new features.

Freeciv (as an alternative to Civilization)

Freeciv is a multiplayer, turn-based strategy game for workstations and personal computers, inspired by the commercial proprietary Sid Meier's Civilization series. The game's default principles are closest to Civilization II, both in gameplay and graphics.

Bonus: Spider-Man's Most Embarrassing Moment



 
 

Things you can do from here:

 
 

Saturday, September 18, 2010

7 Traits of Real Men

 
 

Sent to you by Joe via Google Reader:

 
 

via The Best Article Every day by bspcn on 9/3/10

Written by mocha dad

Photo by: Photofinish2009 via Flickr

Men were made to be bold, strong, leaders. However, our society has attempted to repress these traits. If you look at the way men (especially dads) are portrayed on TV, you'd think we were all a bunch of irresponsible, befuddled, nincompoops, who can only function with the help of a "smart" female partner, friend, or spouse.

Consequently, many boys are confused and have no idea what it takes to be a real man. They seek inappropriate role models and emulate the bad behavior that they see on a regular basis.

It is our duty as men, fathers, and responsible citizens to counter these negative images and raise a new generation of men who are respectful, loving, and willing to contribute to society in a positive way.

If we are to achieve this goal, we must start with improving ourselves. I started my journey towards self-improvement after my daughter's birth. The greatest compliment that a father can get from his daughter is "I want to marry someone just like you." That kind of pressure forces you to examine your life and look for ways to improve.

Over the years, I've discovered seven traits that real men possess:

  1. Integrity – Integrity is more than being honest. It's a lifestyle set on striving towards moral excellence. Real men say what they mean and mean what they say. They are the same person whether or not others are watching. They are trustworthy, dependable, and unwavering.
  2. Compassion – Compassion is sympathetic consciousness of others' distress together with a desire to alleviate it. In other words, you feel compelled to help someone who is hurting. Men aren't often viewed as being compassionate, but it is a trait that helps us to become more connected to the people around us. Real men turn their compassion into service and work to make the world a better place.
  3. ConfidenceReal men are confident. Many people confuse confidence with arrogance and self-centeredness. Real men know the difference. Confidence is about being self-assured and self-aware. Confident men have faith in their abilities and knowledge. They don't need to tear others down in order to build themselves up. They earn people's trust with their radiant, inner strength. When a they walk into the room, everyone takes notice.
  4. Self-control – Hardly a day goes by without a news report about some high-profile man who has been destroyed by sex, money, and/or drugs. Too many men lack self-control, but it is the foundation of a virtuous life. Self-control starts with focus and ridding yourself of distractions. Doing this isn't easy because temptations lurk around every corner. Real men are able to tame their desires and channel that energy into positive pursuits.
  5. Perseverance – Perseverance is the product of self-control. It is courageous resistance against difficult circumstances. Perseverance is only developed through trials. Real men endure the trials and emerge stronger. They never give up.
  6. Bravery – Bravery is the courage to do what is right regardless of the circumstances. Nothing is ever accomplished with an attitude of passivity. Real men stand up in the face of adversity.
  7. Humility – Today's breed of young men loves to let everyone know how much swagger they have. They thump their chests and proclaim to the world, "I'm a Big Deal. Look at me!" Real men understand the value of being humble and letting someone else's light shine. They realize that humility is more endearing than self-importance. Humility indicates that you are ridding yourself of the poison of self-centeredness. Besides, humility softens the blow when someone knocks you off your pedestal.

Acquiring all of these traits takes time and dedication. However, our society would benefit greatly if all men strove to possess them.

Stay Strong,

Question: In your opnion, what traits should a real man possess?


Bonus: so true…..


 
 

Things you can do from here:

 
 

Tuesday, September 7, 2010

All About Breakfast Cereals

 
 

Sent to you by Joe via Google Reader:

 
 

via Precision Nutrition by Ryan Andrews on 9/6/10

When Neolithic farmers figured out how to cultivate wheat, millet, oats and other wild grasses some 10,000 years ago – they created the first steady food supply we'd ever known. We could actually grow food and store it!

But a supply of barley for the winter is a bit different from the bulk pack of Cupcake Pebbles from Costco.

You may be shocked to learn this is not a historically accurate representation of early humans.

You may be shocked to learn this is not a historically accurate representation of early humans.

What is cereal?

For thousands of years, many traditional cultures have eaten cereals in the form of porridge. Traditionally, these were whole or ground grains (and sometimes legumes such as peas or starches such as tapioca) that were soaked in water and allowed to ferment. Historically, porridge was often seen as poor people's food, or the kind of cuisine you'd get in prison.

Flintstones notwithstanding, the breakfast cereals of today don't look much like their traditional ancestors.

Breakfast cereal: A brief history

Dr. James Caleb Jackson created the world's first cold breakfast cereal in 1863. It was whole wheat flour and water.

He baked it, broke the pieces up, and then baked them again. Ta-da – he had "Granula". Granula had to be soaked overnight in order to be chewed.

Later, food manufacturers began to add vitamins and minerals to cereals, and people began to view cereals as health-promoting rather than as prison or peasant cuisine.

During World War II, the government encouraged vitamin and mineral enrichment of foods to improve the nation's health. This continues today, with mixed results. In 1988, Kellogg's saturated about 30,000 packages of Rice Krispies with excessive amounts of iron. Later that year, 28,000 packages of Mini-Wheat's had too much vitamin A added.

How cereal is made

In general, when cereals are made, grains are processed into flour, cooked, mixed with other ingredients, dried, and shaped. Cereal can also be puffed, flaked or shredded.

Making breakfast cereal involves:

  • mixing grains with flavouring agents and water
  • cooking to gelatinize the grains' starch, which creates the desired final texture and makes the grains digestible
  • drying
  • cooling/tempering, then pressure-flattening or passing through an extruder that makes shapes (rather like a big toothpaste tube)
  • toasting and flaking

how cereal is made

how cereals are processed

Here's a schematic diagram of some of the machinery involved. Yummy! Just like grandma used to make!

3-ExtrusionProcessWithBatch

Cereal manufacturers use mechanical food texture analyzers to test the "crunchiness" of cereal. One of the reasons cereal is often sugar coated is to provide a layer between the liquid (usually cow's milk) and the cereal to extend its crunch.

crunch testing8 types of cereal processing

Beyond the basic cereal production process, there are eight distinct cereal processing categories:

1. Flaked cereals

A typical formula contains 100 pounds of grain, 6 to 12 pounds of sugar, 2 pounds of malt syrup, 2 pounds of salt, and enough water to achieve 28-32% moisture after cooking. Too much moisture reduces crunchiness. Too little moisture leads to breakage. Cooking time varies depending on the grain. Corn takes about 120 minutes, rice takes 60 minutes, and wheat takes 35 minutes.

Example: Corn Flakes.

2. Gun-puffed whole grains

Here, the grain must be cooked, followed by a rapid pressure drop in the atmosphere surrounding the grain. This releases steam from the grain as the pressure within the grain tries to equilibrate with the lower pressure surrounding it.

Rice and wheat are the only whole grains used for gun-puffing (corn can also undergo this process, but not in whole-grain form). Puffing can be done with single or multiple shot guns. Temperatures vary, staying above 400 degrees F. Puffed cereals rely on a coating (usually sugar) to maintain a crisp texture.

Example: Golden Crisp/Sugar Crisp

3. Extruded gun-puffed cereals

The starting material is flour. Cooking takes place in the extruder, and then dough is formed and cast. Using modified food starch (e.g., like tapioca or potato starch) helps to obtain a high expansion volume and form a film on the cereal while keeping the fat content low. When the dough is cast, the desired shape is created, similar to pasta. Extruded cereals tend to have less browning than other varieties.

Example: Cheerios

4. Shredded whole grains

The grain is cooked, cooled, and tempered for up to 24 hours. After this, the wheat is squeezed between one smooth and one grooved roll. A comb runs along the grooved roll to separate the shreds.

Example: Shredded Wheat

5. Extruded and other shredded cereals

A blend of the extruded and shredded processes mentioned above.

Example: Life

6. Oven-puffed cereals

These cereals are usually rice or corn (or a mixture), and require very high temperatures (550 to 650 degrees F). For more on high cooking temperatures and processed carb foods, see All About Creating Carcinogens With Cooking.

Example: Rice Krispies

7. Extruded expanded cereals

Similar to the extrusion process above.

Example: Cap'n Crunch

8. Granola cereals

A mixture of grains, sweeteners, fruits, nuts and other additives baked at 300 to 425 degrees F to achieve a light-brown color and 3% moisture.

Example: Umm… granola.

Here's a general overview of how cereal (and cereal bars) is made:

Why is cereal so important?

If you want to see America's advertising expertise in action, walk down the cereal aisle.

Cereal was one of the first marketing panaceas, and we've taken the advertising bait. Cereal also kicked off our addiction to convenience. Forget about a 15 minute delay for rolled oats or a vegetable omelet. Cereal = open, pour, and hover. Ready in 30 seconds.

A few cereal consumption facts:

  • We buy about 2.7 billion boxes of cereal each year, leading to annual sales of about $10 billion, making it one of the top three most popular supermarket products (behind beverages and bread). Per capita consumption of cold breakfast cereals rose from 4.4 pounds in 1939 to 14.3 pounds in 1997. By comparison, France consumes about 1.8 pounds and Canada eats about 9 pounds.
  • The only countries that eat more cereal than the U.S. are England, Ireland and Australia.
  • Kellogg's, General Mills and Post make up 73% of the cereal market share. The top three most popular cereals are Cheerios, Special K, and Honey Bunches of Oats. About 20 new cereals are offered each year.

Yep, we love our breakfast cereals. In part, this is because we mistakenly think they're good for us… and our kids.

But breakfast cereals marketed to children contain more sugar and salt than those for adults. Cereal manufacturers spend millions of dollars each year marketing to kids. During kids TV shows the top category of advertised food is cereal (beating out candy, snacks and fast food).

On average, 8 to 12 year olds see three cereal ads per day (about 1095 cereal ads per year). And you wonder why your 10 year old turns into a drugged up monkey while browsing the cereal aisle?

What you should know about cereal

Before cereal was invented, the U.S. was eating grease, flour (e.g., pancakes), pork, mutton, liver, kidney, pickled meats, and rich sauces for breakfast. As you might expect, many Americans were also battling indigestion, gout and constipation.

Religious folks were ready to intervene with a whole grain alternative to help with regularity and gut health. Oh, and they also wanted to get rid of meat at breakfast to "curb ungodly desires."

Kellogg, cereal pioneer

granoseJohn Harvey Kellogg helped lead the way. Kellogg was a Seventh Day Adventist who studied medicine, eventually writing books/articles. He recommended no drugs, no alcohol, and no tobacco, plenty of exercise, low calorie consumption, and low meat intake. This was revolutionary (in the 1890s).

He believed that optimal health started in the GI tract – so he also pushed bran consumption and daily enemas.

But before you become a Kellogg disciple – he also prescribed 12 pounds of grapes each day for people with high blood pressure and forced underweight patients to consume 26 milk feedings per day while lying motionless in bed with sandbags on their feet (seriously).

Kellogg began experimenting with cereal recipes based on Dr. James Caleb Jackson's original mix. He combined wheat flour, cornmeal and oatmeal into various ready-to-eat cereal shapes and sizes.

In 1894, wheat flakes were developed by cooking ground wheat into dough and then flattening it between metal rollers. The flakes were then cooked and cooled. Kellogg called it "Granose." Eventually, corn was also used. This began the cold cereal revolution.

In 1902, W.K. Kellogg (John Harvey's brother) experimented with adding sugar to cereal. Between 1910 and 1925 sugar consumption doubled. Adding sugar to cereals increased sales and cereal companies began to focus on profit.

Not until the 1970s did parents question added sugars in cereal, and thus cereal names started changing.

  • Sugar Crisp became Golden Crisp
  • Sugar Pops became Corn Pops
  • Sugar Smacks became Honey Smacks

Big Cereal and the business of breakfast

Cereal is big business. Each new cereal production technique was (and is) a marketing opportunity.

In the mid 1900s, food manufacturers wanted people to buy more cereal, so they did motivational research on flavours and textures. They modified the packaging to draw more attention to the cereal.

Eventually, the production of cereals became so secretive that factory tours were cancelled in the 1990s due to espionage.

It's no surprise — cereal production takes a 12 cent bushel of grain and converts it to a product that sells for around four dollars… and most of the money is spent on marketing.

Kulp K & Ponte JG. Handbook of cereal science and technology. CRC Press. 2000.

Kulp K & Ponte JG. Handbook of cereal science and technology. CRC Press. 2000.

Cereal and health

In North America, we don't eat whole grains much. One of these potential occasions is a bowl of breakfast cereal (the other major sources are popcorn and bread). Of all foods consumed for breakfast, cereal is the most common, making its way into about one-third of all breakfast occasions.

Data show that consuming commercial breakfast cereals can increase overall nutrient intake and lead to a healthier weight – when compared to those who skip breakfast. It's hard to conclude much from studies on eating cereal and body weight, due to the multitude of other factors.

In the last decade, we've seen the introduction of cereal bars and cereal cafes.

cereality2

cheerios cereal bar

Manufacturers have successfully convinced many of us that cereals are good for us, especially when "fortified" with added vitamins, minerals, and fibre. But ask yourself… why is all that good stuff missing in the first place?

Let's look at what Honey Nut Cheerios, for instance, contains. I've taken the liberty of putting sugar sources in bold.

Whole grain oats, sugar, modified corn starch, honey, brown sugar syrup, corn bran, salt, corn syrup, oat fibre, corn syrup solids, tripotassium phosphate, canola and/or rice bran oil, guar gum, natural almond flavour, mixed tocopherols.

3/4 cup of Cheerios contains:

110 calories
190 mg sodium
2 g fibre (from added fibre)
1.5 g fat
22 g carbohydrate
9 g sugar
2 g protein

Let's see… five types of sugar, for starters. And the fibre has to be added in.

I wouldn't exactly call that healthy. By the way, go and measure 3/4 cup of cereal. I bet you'll be surprised at how tiny it looks. Most folks could easily eat three times that and not notice.

The "healthy" cereals

Oats

Oatmeal was proclaimed in the 1800s to be one of the best soothers for an irritable stomach. In the 1920s, Quaker Oats began utilizing radio advertising to promote sales. The first instant flavored oatmeal was introduced in 1970 – less than 50 years ago. In the 1980s, Wilford Brimley started pushing oatmeal, and sales increased by 25%.

Cream of Wheat

Cream of Wheat was discovered in 1893 by a guy in North Dakota who was looking to save some money by cooking up "wheat leftovers" (the bran) as porridge.

cream of wheat

Ralston

Ralston (endorsed by Dr. Ralston) wheat cereal originated as livestock feed. To bump up profits, it was eventually marketed as a cereal for humans.

ralston box

Wheaties

I don't know about you, but during my 7th grade basketball season, I made sure my mom bought Wheaties. Was this due to nutrition science? Nope. It's because Michael Jordan was on the box.

The advertising push for Wheaties began in 1924. Interestingly, a survey in 1991 revealed that most American consumers didn't realize Wheaties were made out of wheat.

Jim Fish, a former vice president of advertising for General Mills said, "Wheaties is no different from anybody else's [cereal]; it's just a product of unique and consistent advertising."

The evolution of Wheaties

wheaties_1

wheaties-2

wheaties-3

Special K

This was invented in 1955. The 1950s was when TV advertising for cereals took off. The industry took advantage and Special K swept across the U.S. As you can see, TV ads for cereal in the 1950s and 1960s were riveting.

Kix commercial from the 1950s

Trix cereal commercial from the 1960s

Special K commercial from the 1970s

Cheerios commercial from the 1980s

Wheaties commercial from the 1990s

Froot Loops commercial from the 2000s

All Bran

In 1984, All Bran sales increased 41% when a TV commercial claimed that bran could decrease the risk of cancer.

Summary and recommendations

"It is apparent that humans are viewed not as beings to be nourished but suckers to be sold."
– Robert F. Choate

Most of us can acknowledge that a majority of cereals are edible entertainment. Cereal consumption usually has little to do with nutrition and a lot to do with advertising, characters, images, and convenience.

Cereal is one breakfast option that may contribute to optimal health/body composition… if the alternative is eating nothing. But always consider what your alternative option would be (for more on alternative breakfast options, see All About Breakfast).

Be aware that a majority of cereals have added sweeteners/preservatives, are highly processed, and are a concentrated source of energy (which can be helpful when trying in increase body weight).

If you eat cereal, use common sense when reading the ingredient label, and as always, don't believe any of the information printed on the front of the box.

Extra credit

In 1898 C.W. Post tried developing a coffee substitute, but instead he sold it as breakfast cereal. It's called Grape-Nuts — "grape" because it contained maltose, which at the time Post called "grape sugar." And "nuts" because it tasted like nuts.

When cow's milk pasteurization became standard in the early 1900s, cereal became more popular.

In the 1960s Post worked on freeze drying fruits for cereals. This allowed them to double the price of cereal. They started to actually deplete North American strawberry crops.

Lucky Charms were invented based on the inclusion of Circus Peanut marshmallow shavings in a basic extruded cereal.

Since cereals can break into bits and settle during transport – companies claim "Contents measured by weight, not volume," on the front of the package.

In 1966, Quaker test marketed an entire Cap'n Crunch product line with cookies, snacks and shakes.

Food and beverage packaging is a major source of waste, accounting for 55% of global packaging waste.

In 2008, each percentage point of market share for cereals was worth approximately $62 million.

A cereal fortified with fluoride was tested in the 1950s by Post.

Cereal production lines can package 2 boxes per second.

In the 1990s cereal companies started printing and distributing coupons – this was done to increase sales.

Grains contain lectins. See All About Lectins for more.

Further resources

DVD – Cereal: History in a bowl

For more on the food industry structure see here.

Check out this cereal timeline.

References

USDA/Economic Research Service. Data last updated February 1, 2010.

Deshmukh-Taskar PR, et al. The relationship of breakfast skipping and type of breakfast consumption with nutrient intake and weight status in children and adolescents: the National Health and Nutrition Examination Survey 1999-2006. J Am Diet Assoc 2010;11:869-878.

History of Kellogg's

Maras JE, et al. Whole grain intake: The Baltimore Longitudinal Study of Aging. J Food Compost Anal 2009;22:53-58.

Schwartz MB, et al. Examining the nutritional quality of breakfast cereals marketed to children. J Am Diet Assoc 2008;108:702-705.

2008 Source: A.C. Nielsen Financial Services for the 52-weeks ended June 8, 2008. http://www.lavasurfer.com/cereal-stats.html

Bruce S & B Crawford. Cerealizing America – The unsweetened story of American breakfast cereal. 1995. Faber and Faber. Winchester, MA.

Shapely D. Kellogg's Cereal Recall Highlights a New Concern: Chemicals Leaching from Food Packaging. http://www.thedailygreen.com/healthy-eating/eat-safe/kellogg-cereal-recall-0628 Accessed 7/7/10

Eastman J, Orthoefer F, Solorio S. Using extrusion to create breakfast cereal products. American Association of Cereal Chemists. 2001;10:468-471. http://www.pacgrain.com/uploads/File/CFW.pdf

Burrington KJ. Keeping the crunch in breakfast cereals. Food product design. June 2001. http://www.foodproductdesign.com/articles/2001/06/keeping-the-crunch-in-breakfast——cereals.aspx

Emission Factor Documentation – Cereal Breakfast Food – Final Report. Environmental Protection Agency. August 1995. http://www.epa.gov/ttnchie1/ap42/ch09/bgdocs/b9s09-2.pdf (used for cereal production images)

Kulp K & Ponte JG. Handbook of cereal science and technology. CRC Press. 2000.

The Kaiser Family Foundation. Food For Thoughts. March 2007. http://www.kff.org/entmedia/upload/7618.pdf

Mass of U.S. breakfast cereal consumption. http://hypertextbook.com/facts/2006/LauraFalci.shtml

Cereal Breakfast Foods. http://www.answers.com/topic/cereal-breakfast-foods

Price GK. Cereal sales soggy despite price cuts and reduced couponing. Structural change in the U.S. food industry. May-August 2000. 21-28. http://www.ers.usda.gov/publications/foodreview/may2000/may2000d.pdf

Flexnews. General Mills sees more U.S. breakfast cereal consumption growth. 3/25/2010. http://www.flex-news-food.com/console/PageViewer.aspx?page=29207

Canadian Food Analysis. 2008. http://www.statcan.gc.ca/ads-annonces/23f0001x/hl-fs-eng.htm


 
 

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Monday, September 6, 2010

37 Data-ish Blogs You Should Know About

 
 

Sent to you by Joe via Google Reader:

 
 

via FlowingData by Nathan on 5/6/09

You might not know it, but there are actually a ton of data and visualization blogs out there. I'm a bit of a feed addict subscribing to just about anything with a chart or a mention of statistics on it (and naturally have to do some feed-cleaning every now and then). In a follow up to my short list last year, here are the data-ish blogs, some old and some new, that continue to post interesting stuff.

Data and Statistics

  • By the Numbers - Column from The New York Times visual Op-ed columnist, Charles Blow, who also used to be NYT's graphics director.
  • Data Mining - Matthew Hurst, scientist at Microsoft's MSN, also the co-creator of BlogPulse.
  • Statistical Modeling - We might disagree on certain things, but Andrew's blog is one of the few active pure statistics blogs.
  • The Numbers Guy - Data-minded reporting from Carl Bialik of the Wall Street Journal.
  • Basketball Geek - Like statistical analysis and basketball?

Statistical/Analytical Visualization

Maps

Design & Infographics

  • information aesthetics - I doubt there are many who read FlowingData who haven't heard about Andrew's blog.
  • Neoformix - Jeff has been doing a lot of stuff with Twitter lately. Glad to read that he recently pledged to post more often.
  • Well-formed Data - Hasn't been updating much lately, but Moritz has some interesting projects every now and then.
  • Cool Infographics
  • Infographics News
  • Nicolas Rapp - Art Director for the Associated Press Interactive Design & Graphics Department.
  • Dataviz - Someone's tumblelog. Not sure who's but good stuff.
  • WallStats - Jess Bachman, of Mint graphics and Death & Taxes poster.

Others Worth Noting

  • Quantified Self - Of personal interest to me since so much of my work is on self-surveillance.
  • Random, etc. - Tom of Stamen Design. Hasn't updated in a while, but always like to hear from the Stamen guys.
  • Ben Fry Writing - Co-creator of Processing and author of Visualizing Data.
  • Stamen Design
  • tecznotes - Another Stamen Design fellow, Michal Migurski. Talking about custom online maps recently.
  • The Big Picture - Economics from Barry Ritholtz.
  • Waxy - Not always data, but always interesting from Andy Baio.
  • Serial Consign - Greg is more architecture than data or viz, but the fields share many of the same principles.

That's what I read. Looking over the list, I seem to enjoy the blogs of those who are actually actively involved in what they're writing about. The experience provides that tasty, data flavor.

Are there any data-ish blogs that you read that aren't listed above? What are your favorite data blogs (besides FlowingData :)? Let us know in the comments. Here are some of the Twitter replies to get things started:

@mlascarides: http://www.visualcomplexity...

@hungryclone: none lol

@libbyh: http://infosthetics.com but FD's still my fav

@amrita_chanda: Blogs I follow are:Info aesthetics, Wallstats, blprnt, visuale, visualcomplexity, infogrphicsnews, perceptualedge, and urs :-)

@colorfuldata: there are so many… yours is my first choice together with infostethics.com, datavisualization.ch and visualcomplexity.com

@jrhoads: yours is all I read at the moment (thanks to @cjoh) but I'd love to see your responses.

@geoffreydgraham: calculatedriskblog.com

@caaquino: I like Infosthetics, Infographics News, Cool Infographics, the Stamen blog. Curious to see anything new that others read too!

@Mojowen: Not sure if these count as data blogs, but Five Thirty Eight, The Big Picture (how I found FD), and Real Climate

@mhenly: the ASA's Contexts Graph blog http://contexts.org/graphic...

@vergeclub: Data Mining, Info Aesthetics, visual methods. Got any tips for datamapping?

@nkri: Following @Tableau, blog.bissantz.com, and www.juiceanalytics.com/writing


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