Can Toyota Avoid Brand Disaster?

 

 

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Can Toyota Avoid Brand Disaster?

via The Corner Office by Steve Tobak on 2/4/10

It took 15 years for Audi to recover from the "sudden acceleration" recall of 1985 that was linked to six deaths and 700 accidents. The parallels to Toyota's current accelerator pedal crisis are obvious, but the damage of a "lost generation" to the Toyota brand would be enormous.

 

 

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