Wednesday, January 27, 2010

Medium for the Masses: How India's Local Newspapers Are Winning Rural Readers

 
 

Sent to you by Joe via Google Reader:

 
 

via Knowledge@Wharton on 1/14/10

At a time when newspapers are folding around the world, India's media scene is admirably buoyant. Why? Many experts give credit to the country's burgeoning rural, local-language newspaper business. According to the Indian Newspaper Society, the country has 62,000 newspapers, with a staggering 90% of them in local languages. But these publications face their own growth challenges, including India's relatively low literacy rate, poor infrastructure and the increasing penetration of television in rural areas.

 
 

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